Super Apps are integrating payments and financial services into their app ecosystems. They have large and growing client bases, and they allow for services to be paid for with their digital wallets. Rather than develop their own digital wallets, MTOs can leverage the reach of Super Apps’ digital wallets. In fairness to Super Apps, MTOs must ask themselves if they are attractive digital candidates. They need to consider where they are on their digital journey and what level of digital enablement they can or want to adopt and support.
We believe that Super Apps should be rapidly engaged as potential partners rather than wait for them to become rivals.